Online Shopping Buyer Behaviour in Fashion industry Dissertation

Online Shopping Buyer Behaviour in Fashion industry - Dissertation Example The paper "Online Shopping Buyer Behaviour in Fashion industry" will look into the differences between the traditional retail marketing and online shopping in the fashion industry. The main differences between the traditional and online shopping preferences for fashion products include display, expense, location, communication and technology. As far as display is concerned, the traditional fashion shopping offered the buyers an opportunity to touch and handle fashion products physically when they are interested in something. This had the benefit of the buyer ensuring that the product is of high quality and that it is durable. This was very beneficial to the fashion product buyers. On the other hand, online shopping for fashion products does not offer the purchaser a chance of getting into physical contact with the products. Instead, the buyer will have to be contented with the graphical displays, pictures and the text descriptions for the products. This has the effect of ensuring tha t prospective customers would rather buy from the traditional fashion retailers rather than the modern online fashion retailer. Expenses are also major determinants and number of factors exist that fashion product retailers need to put into mind. One of the factors is that while the traditional retailers must look for viable premises that will attract customers, the online retailers do not have to look for premises. Hence, the traditional retailers will have to incur many expenses for setting up the businesses.