Disney Case Study

Production and Operations Management – the Disney Case 1. Suppose competing attractions, much(prenominal) as Sea World and Universal Studios, take down their prices of admission. How should WDW serve? If somewhat competing attractions deject their prices, WDW has several solutions. One of them is lowering its prices as well. If so, that essence that they also would like to keep the same revenues: consequently, the go with of WDW depart have to become leaner, to cut costs, and that implies to lower the fictional character of the go provided in the parks. Nevertheless, Walt Disney is a gigantic company and a huge brand, and the underlying responsibility of the head of the company is to keep this brand, so it is impossible for WDW to lower its prices and quality since it will surely yarn-dye the vision that the customers have of the company and eventually lower the bet of annual visitors. That it the “challenge of high-riskness”, the company i s so deep that it has to find more creative solutions than adopting the same behaviour as its competitors, who are less expanded and common than WDW is. Indeed, the Walt Disney world covers umpteen generations of people: it was founded in 1923, and it has been getting more and more usual ever since.

The brand is present in every country, and it concerns several(a) field such as filmmaking, toys, parks, and so on. The Disney brand is so great that the price elasticity of demand is nearly inelastic, that is to allege that whatever the price is, it wouldn’t hurt the consumers’ behaviour. The company is bearing as well mu ch popular and developed compared to its com! petitors to really cautiousness if they lower their prices. What’s more, WDW is located in an absolutely contrastive nation than its competitors so visitors who come from abroad would probably instead to mollify in WDW than travel to the west coast in decree to visit any other competing attractions, precisely because WDW already has everything: activities for some(prenominal) children and adults,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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