Thursday, October 17, 2019
People Tree Marketing Communication Plan Dissertation
People Tree Marketing Communication Plan - Dissertation Example They are quick fashions and they go with the trends in the markets. High amount of wastes are a major problem faced by fast fashion industries (Hines and Bruce, 2006). Slow fashion are those sectors which are organized in such a way so as to provide environmental, economic and social benefits to all stakeholders involved in the supply chain. These are the companies who are in this industry for many years and have evolved from a profit-making culture to an environment friendly and sustainable organizational goal. Looking at the change in the communication and perception of the overall industry trends, People Tree now wish to broaden their appeal and become a mainstream provider of fashion. The organization is concerned with its current brand equity and brand image and expects to communicate its brand on a more sustainable and environmental friendly platform. With the change of image and activities supporting a sustainable environment, the organization aims to gain sustainable certific ates. According to industry trends, these are certified of sustainability and image makeover will be the communication platform between the industry and consumers. 2.0 Brand Communications Objective 2.1 External and Internal Situational Analysis 2.1.1 External Analysis – Macro Environment The fashion market in United Kingdom is a leading industry. The market is filled with a large number of fashion brands ranging from luxury brands to local street wears. According to fashion United, the total expenditure of UK Consumption on footwear and clothing alone is more than 60 billion. The fashion and textile sector of United Kingdom employs more than 6000 workers. During the global economic downturn, the average household consumption of textile reduced... People tree is a fair trade certified organization, according to which, sustainable and ethical fashion market is the top priority. The organization aims to transform ethical fashion into a glamorous and desirable market. The brand is positioned as a high involvement category involving much of attraction from the consumers. The brand is placed in the mass category of apparel products for men and women. These include casuals, formals and ethnic wear. These products are medium to high prices and places with the positioning of value for money and affordable pricing. This category of apparel has the largest base of consumers and thus competition is high. Most of the other companies produce similar clothing range. The major differentiation comes from pricing and superior quality. The segmentation of customers will largely depend on the values provided by the brand as well as the psychology of the consumers with respect to the attributed provided by the brand. It is very important to segme nt the customers on the basis of their interests, activities and behaviour towards the organization. This is very crucial because it will help is preparing appropriate strategies and marketing programs targeting the right consumers mix. The products of People Tree are generally purchased by consumers of higher social class, since it is majorly ethical and high end fashion apparel; the people purchasing these products are more quality conscious rather than price conscious.(Pettigrew, Whittington and Thomas, 2006).
Impact of different variables on the economic growth of Sweden Dissertation
Impact of different variables on the economic growth of Sweden - Dissertation Example This paper has conducted a comprehensive research on finding out the effects of tax policies, employment and wages on the level of economic growth of Sweden. Using empirical data, it has been found that economic growth of Sweden does not depend on tax policy, employment status and wages. I. INTRODUCTION Sweden is a very economically significant country in the world. Although it is a very small country, it experiences significant economic growth. A very interesting thing to note about Swedish economy is the dispute over the character of the economic system of Sweden. Its economic system can not be characterized as a complete socialism or pure capitalism. In Sweden private sector dominates in all production areas. In fact, around ninety percent of total production in this country is produced in private sector. Looking at the dominance of private sector, it seems that there prevails full corporatism in Sweden. But the interesting thing is that majority of production in private sector, a round fifty percent, is exposed to state controls. Looking at this nature of Swedish economy, it is some times characterized as a system of welfare state socialism. Some, however, like to view this system as welfare state corporatism. ... Government undertakes various policies relating to tax, employment and wages. Tax accounts for a major place in fiscal policies. While in one hand, tax is an important source of revenue to the government, on the other hand it also reduces consumer purchasing power by reducing disposable income. Hence, changes in tax policy will definitely have effect on consumer purchasing behavior, and therefore, on aggregate demand of the economy and consequently on GDP of the country. Employment and economic growth has a strong association as well. In fact, there is a cyclical relationship between employment and economic growth where both are dependent on one another. While the level of employment of a country is dependent to a large extent on the level of economic growth, economic growth is also affected by various employment policies. Economic growth of a country is also related to wage level. While some think that a path of low wage can lead to economic growth, some others feel that a high wage economy is more efficient in achieving higher growth. Hence the level of growth of an economy is also dependent on wage policies taken by the government. In Sweden government has a significant role to play in controlling various economic operations. Hence, economic growth of Sweden can well be expected to be dependent on various economic policies undertaken by the government of the country. Hence, it can be assumed that governmental policies in the areas of taxes, employment and wages, produce some impact on economic growth. Aim and objectives It would be, therefore, quite interesting, to find out how tax policies, employment and wages affect economic growth of Sweden. Since the economy of Sweden can not be characterized as a nation which is fully controlled
Wednesday, October 16, 2019
People Tree Marketing Communication Plan Dissertation
People Tree Marketing Communication Plan - Dissertation Example They are quick fashions and they go with the trends in the markets. High amount of wastes are a major problem faced by fast fashion industries (Hines and Bruce, 2006). Slow fashion are those sectors which are organized in such a way so as to provide environmental, economic and social benefits to all stakeholders involved in the supply chain. These are the companies who are in this industry for many years and have evolved from a profit-making culture to an environment friendly and sustainable organizational goal. Looking at the change in the communication and perception of the overall industry trends, People Tree now wish to broaden their appeal and become a mainstream provider of fashion. The organization is concerned with its current brand equity and brand image and expects to communicate its brand on a more sustainable and environmental friendly platform. With the change of image and activities supporting a sustainable environment, the organization aims to gain sustainable certific ates. According to industry trends, these are certified of sustainability and image makeover will be the communication platform between the industry and consumers. 2.0 Brand Communications Objective 2.1 External and Internal Situational Analysis 2.1.1 External Analysis – Macro Environment The fashion market in United Kingdom is a leading industry. The market is filled with a large number of fashion brands ranging from luxury brands to local street wears. According to fashion United, the total expenditure of UK Consumption on footwear and clothing alone is more than 60 billion. The fashion and textile sector of United Kingdom employs more than 6000 workers. During the global economic downturn, the average household consumption of textile reduced... People tree is a fair trade certified organization, according to which, sustainable and ethical fashion market is the top priority. The organization aims to transform ethical fashion into a glamorous and desirable market. The brand is positioned as a high involvement category involving much of attraction from the consumers. The brand is placed in the mass category of apparel products for men and women. These include casuals, formals and ethnic wear. These products are medium to high prices and places with the positioning of value for money and affordable pricing. This category of apparel has the largest base of consumers and thus competition is high. Most of the other companies produce similar clothing range. The major differentiation comes from pricing and superior quality. The segmentation of customers will largely depend on the values provided by the brand as well as the psychology of the consumers with respect to the attributed provided by the brand. It is very important to segme nt the customers on the basis of their interests, activities and behaviour towards the organization. This is very crucial because it will help is preparing appropriate strategies and marketing programs targeting the right consumers mix. The products of People Tree are generally purchased by consumers of higher social class, since it is majorly ethical and high end fashion apparel; the people purchasing these products are more quality conscious rather than price conscious.(Pettigrew, Whittington and Thomas, 2006).
Tuesday, October 15, 2019
Online Shopping Buyer Behaviour in Fashion industry Dissertation
Online Shopping Buyer Behaviour in Fashion industry - Dissertation Example The paper "Online Shopping Buyer Behaviour in Fashion industry" will look into the differences between the traditional retail marketing and online shopping in the fashion industry. The main differences between the traditional and online shopping preferences for fashion products include display, expense, location, communication and technology. As far as display is concerned, the traditional fashion shopping offered the buyers an opportunity to touch and handle fashion products physically when they are interested in something. This had the benefit of the buyer ensuring that the product is of high quality and that it is durable. This was very beneficial to the fashion product buyers. On the other hand, online shopping for fashion products does not offer the purchaser a chance of getting into physical contact with the products. Instead, the buyer will have to be contented with the graphical displays, pictures and the text descriptions for the products. This has the effect of ensuring tha t prospective customers would rather buy from the traditional fashion retailers rather than the modern online fashion retailer. Expenses are also major determinants and number of factors exist that fashion product retailers need to put into mind. One of the factors is that while the traditional retailers must look for viable premises that will attract customers, the online retailers do not have to look for premises. Hence, the traditional retailers will have to incur many expenses for setting up the businesses.
Monday, October 14, 2019
Enron Accounting Scandal: Changes to SAS 99
Enron Accounting Scandal: Changes to SAS 99 The Enron accounting scandal is one of the most shocking nightmares in the professions history. Enron rises to success quickly after its establishment in 1985. However, despite attracting huge share prices, the company files for bankruptcy in December 2001 and its share value plummets from $92 to $0.67 within a span of one month. The question that most stakeholders still have is how such a huge company, one of the most promising in the United States, comes crumbling down overnight. The underlying problem in Enrons case is the lack of sufficient accounting oversight to ensure that the figures executives post reflect a true and fair view of the companys position (McLean Elkind, 2003). Massive deregulation and the lack of an independent accounting firm to audit Enrons books helps to keep the con going for years. Though the company starts failing in the late 1990s, it is not until late 2001 that the world realizes what is going on behind the scenes. Main players in the scandal including CEO Jeffery Skilling, Enron former CEO Kenneth Bay and innovative CFO Andrew Fastow are all convicted of insider trading and fraud related charges. Arthur Andersen LLP, the accounting firm that fails report Enrons misrepresentation is closed and convicted for obstructing justice, though this conviction is overturned. The SEC works with a tight regulatory framework looking to prevent companies from pulling stunts like the ones in Enrons case. However, there are loopholes that allow Enron to thrive. Among them is a mechanism that allows companies to influence the progress of their share values on the stock market. Mark-to-market accounting allows Enron to peg its share value on the market price, rather than the value reflected on its books(Collins, 2006)On top of this, allowing companies to hedge their stock using SPVs in the balance sheet represents a failure in preventing companies from unfairly influencing the progress of their stock value. These are only basic aspects that Enrons exploits, but there is a bigger safeguard of them all, an independent audit firm. Arthur Andersen LLP fails in its obligation to provide a true and fair view of Enrons operations. This allows the company to continue its fraud over an extended period of time. At this time, rather than report to the board of directors, t he audit firm directly reports to the company executives, which limits its independence significantly, as well as introduce a loophole in the mechanism that allows executives to perpetuate their own interests at the expense of the shareholders (McLean Elkind, 2003). Changes to SAS 99 Communication of potential fraud: SAS 99 improves look to ensure that there is greater oversight against corporate fraud. As a result, the reporting framework has been expanded to include more than just management. The board of directors and other stakeholders are now more engaged in the communication of fraud process (Thomas, 2002). Furthermore, the obligation of the independent auditor has shifted and they now cover a wider stakeholder scope, which means that offering information to management alone is not enough. Failure to provide a thorough breakdown of the audit to other stakeholders now amounts to a failed engagement. Fraud risk factors: auditors heavily rely on information that they gather in the course of an engagement to make a decision about the nature of a companys financial statements. However, revisions to SAS 99 means that they can now establish ways to detect fraud by assessing the audit environment. That is, auditors can rely on more than just the financial information that a company presents to determine whether or not there is any misrepresentation in the information sent to the public or board of directors. Greater auditor independence: SAS 99 reviews what is expected of an independent auditor in the course of an audit engagement. The greatest transformation that occurs to SAS in this regard is to distinguish the role of management from that of auditors. Initially, there is a small line between the auditor and management to the extent that the auditors are allowed to have other interests that are connected with management. What this change in the standard does is to eliminate the conflict of interest by drawing a line between these two key stakeholder groups when it comes to preventing accounting fraud. Greater independence not only comes because of regulations, but also a greater scope in the number of stakeholders that auditors report to (Thomas, 2002). Clients illegal operations: SAS 99 does provide a new perspective when it comes to reporting illegal acts that the audit discovers are conducted by the client. Initially, failing to report these acts fell under the jurisdiction of criminal justice and was labelled as obstruction of justice. However, SAS 99 offers a fresher approach to the issue by outlining procedures and obligations of an auditor when it comes to reporting and handling perceived illegal operations by the client. Therefore, for the first time, the auditor does have a responsibility under accounting principles when it is suspected that there are illegal acts by the client. References Collins, D. (2006). Behaving Badly: Ethical Lessons from Enron. Dog Ear Publishing, LLC. McLean, B. Elkind, P. (2003). The Smartest Guys in the Room. New York: Portfolio Trade. Thomas, W. (2002). The Rise and Fall of Enron. Journal of Accountancy. Retrieved from http://www.journalofaccountancy.com/issues/2002/apr/theriseandfallofenron.html
Sunday, October 13, 2019
The History of Film Essay examples -- Informative, Film
A major change that has occurred in the development of film is the linearity of narrative. The history of film spans over one hundred years ago, with classical narrative emerging in Hollywood around the nineteen thirties. The classical narrative period had a strong emphasis on linearity and coherence, where characters where goal centred and consistent in personality and action. In the nineteen sixties a change began to emerge in Hollywood, with Breathless (Jean-Luc Godard, 1960) breaking the editing rules, and narrative coherence, with the introduction of jump cuts. This film among others greatly contributed to the outburst of non-linear narratives, a narrative technique wherein events are portrayed out of chronological order. In the twenty-first century a range of independent films with a variety of non-linear narratives have been getting mainstream release. Within this essay I will briefly explain the different types of narratives and the reasons for their popularity. The directorial intent for many non-linear narratives can be to evoke mood, maintain suspense, indicate the malleability of memory, signify dream, and above all to provide visual pleasure. The involvement that a spectator can feel from a non-linear narrative can offer both a sense of pleasure and relation. The fact that it is up to the viewer to keep up, put things together, and make sense of the narrative provides a sense of satisfaction, and can become the reason they are watching the film. Removing the chronological order of a story and rearranging its components can make a it more compelling than if the scenes progressed in chronological order. An advantage of non-linear narrative is its ability to involuntarily feed the viewer information. This means that th... ...d anthology. Abstract series acts independently or semi-independently of the conventional relationship of narrative time, space, and causality whilst anthology, or multi-strand narrative, consist of a series of short stories which originally appear to be detached, yet turn out to share the same world in which the events occur. Dissimilar to other narrative structures, anthology shifts from a central character to a multi-character narrative where characters shift in and out of prominence. This type of narrative assists in maintaining suspense throughout the entire film. An ostentatious example of an anthological narrative is Love Actually (Richard Curtis 2003). The romantic comedy delves into different aspects of love as shown through ten separate stories involving a wide variety of individuals, many of whom are discovered to be interlinked as the film progresses.
Saturday, October 12, 2019
A Comparison of Runes and Magic in Beowulf and in Anglo-Saxon England :: comparison compare contrast essays
Runes and Magic in Beowulf and in Anglo-Saxon England      In the Old English poem Beowulf we see the mention of runes, which were used with connotations of magic or charms. Examining evidence from historic times, we find that early Englishmen were fully conversant with the Germanic runic alphabet and that runes did have special connotations.  In Beowulf the hero is in deadly combat with Grendel’s mother in the mere. He is at the point of being killed by the monster when suddenly God shows to him the presence of a special sword nearby on the wall. Beowulf seizes the giant weapon and kills the monster. Then:                                                             that sword had begun to melt                    in battle-bloody icicles; that it melted away                   was as much a marvel as ice itself                               when the Father unwinds the bonds of frost,                    loosens the freezing chains of water,                       Who keeps the power of times and seasons;               He is the true God. . . . Already the sword                   had melted away, its blade had burned up;           too hot the blood of the poisonous spirit              who had died within. . . . the wave-sword burned up,     quenched in that blood. . . . then the strange gold hilt           was placed in the hand of the gray-bearded king,         wise war-leader old work of giants;                   after the fall of devils it came into the hands               of the lord of the Dane-men, from magic smithies;                 once the fierce spirit, long God’s opponent,              guilty creature, and his murderous mother        had quitted this world, it came to the power                of the best overlord between the two seas,              of all world-rulers in Scandanavia             who gave good treasures. Hrothgar spoke,                      examined the hilt, great treasure of old.                There was engraved the origin of past strife, when the flood drowned, the pouring ocean killed           the race of giants. . . . On its bright gold facings          there were also runes set down in order,                    engraved, inlaid, which told for whom                the sword was first worked, its hair-keen edges,                  twisted gold scrolled in the hilt,                    the woven snake-blade(1605ff).  Chickering in his â€Å"Commentary†would have us believe that the melting sword is a reference to patristic theology, to St.
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