Paper

HARVARD BUSINESS REVIEW CASE STUDY - POSITIONING THE TATA NANO (A) Q.1) If you ar the marketplaceing head of Tata Nano how would you constitute managed the situation? Ans:- If I would ease up been the marketing head of Tata Nano, then I would have considered the following points to manage the situation effectively : 1. Tata Nano is now sock to be the cheapest exemplification in India and displays excellent performance. This can be purchased from the organised used automobile markets all over India in time the possibilities of finding a second hand Tata Nano is less as it is still fresh and unexampled to the market. 2. Nano is thought to have move the used cable car market in India, as near Indians may opt to buy a Nano rather than a used vehicle. The natural-car market is also being affected. Sales of new Maruti 800 cars, the second-cheapest car in India, dropped by 20% and used models by 30% immediately prior to the Nanos introduction. 3. Catering to the demands of Indian interior(prenominal) market, Tata Nano is launched as an inexpensive, rear-engined, four-passenger car that has created an exceptional buzz in the alone country. 4. To symbolise it as a modern peoples car and instanter in India, to piss Tata Nano cars available in three overthrow levels, viz. Tata Nano Std, Tata Nano CX and Tata Nano LX. 5.

The pricing varies according to the variants as wellspring the additional features that it comes with. The base variant of Tata Nano is priced in the range of Rs.1.2 lacs to Rs.1.3 lacs. CX model of Tata Nano is available in the pr ice range of Rs.1.5 lacs to Rs.1.6 lacs. On ! the some other hand the price of LX model of Tata Nano ranges betwixt Rs.1.8 lacs and Rs.1.9 lacs belongings the target segment in mind. 6. Tata Nano has been launched in the Indian market with a unique selling proposition as the car of the people. This model may be the cheapest small car in the terra firma but one must non undermine the world class interior appearance it exhibits. 7. To make its positioning strong, I would make...If you want to get a climb essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay